‘Facebook Dating’ is set to launch in Europe in early 2020

Last year Facebook announced it was creating a Facebook dating app, and now the tech giant has released the real thing with ‘Facebook Dating’ launching in the US this week.

The app aims to help make it easier to find love, ‘helping you start meaningful relationships through things you have in common, like interests, events and groups’ and helping you create a ‘more authentic’ profile.
While the app will be coming to Europe in ‘early 2020’, Facebook usage in the UK has plummeted in the past year, as analytics firm Mixpanel reported the number of online interactions made on Facebook’s mobile app dropped 38 per cent between June 2018 and June 2019.
The app will be opt-in and puts a big focus on safety, security and privacy, including the ability to report and block anyone, prohibit people from sending photos, links, payments or videos in messages and providing safety tips.
Facebook Dating’s ‘Secret Crush’ feature (Facebook)

How does Facebook Dating work?

Users who opt in to Facebook Dating will need to create a separate Dating profile and have the most recent version of Facebook downloaded. There is no swiping, rather Facebook will direct you to other users who have opted in and you can simply comment directly on someone’s profile or tap the ‘like’ button to let them know you’re interested.

Key features of Facebook Dating

Stories will be added to the dating app. In a bid to help you be ‘your authentic self’ Facebook is bringing its Stories feature to Facebook Dating to help show potential matches ‘who you are’.
The Secret Crush feature can let you match with people you know on Instagram/Facebook. By default, Facebook won’t match you with your Facebook friends but the Secret Crush feature gives users the opportunity to do just that. If you choose to use it, you can select nine of your Facebook friends or Instagram followers and, if one of these crushes has opted into Facebook Dating as well, they will get a notification saying someone has a crush on them. If they add you to their Secret Crush list then it’s a match – if not, they will never know it was you who had the crush.
Add Instagram posts to your Facebook Dating profile. To help show potential partners different aspects of your life.
Share your live date location with a friend on Messenger. Self-explanatory, this feature is designed to help make users feel safer when meeting a date.
Find people with similar interests with Events and Groups.Facebook says: “You can choose to see other people who are using Facebook Dating that fit your preferences within the groups you are part of and the events you have attended or will be attending. When you choose to see these people, you will also be visible to them.”
The app has launched in 19 countries, including the US, Canada, Chile and Singapore and European Facebook members can expect to be able to opt in early next year.